Our Story

So Icy is a bold, culture-driven frozen dessert brand born in the streets of Philly and now making waves in Dallas-Fort Worth and beyond. We specialize in handcrafted water ice and dairy-based treats—with a grown-up twist. Our infused icys bring a fresh, elevated spin to the game, blending nostalgic flavors with adult vibes for a product that’s as fun as it is unforgettable.
 
From our mobile units to future storefronts and franchise locations, So Icy is building a movement. We’re not just selling frozen treats—we’re creating an experience rooted in hustle, community, and authenticity. With plans to scale across multiple cities and states, So Icy is here to put a new spin on a Philly classic and turn it into a nationwide staple.
 

What Is Philly Water Ice?

(And Why Dallas Is Loving It)

If you’ve never had Philly water ice, you’re seriously missing out. It’s not quite a snow cone, definitely not ice cream, and way smoother than shaved ice. So what exactly is it?

Philly water ice — also known as Italian ice to some — is a frozen dessert born in the neighborhoods of Philadelphia. What makes it special? It’s soft, smooth, and full of real fruit flavor in every spoonful. Unlike chunky ice treats, water ice is blended to a silky texture, so it melts perfectly in your mouth. Think of it as the perfect middle ground between a sorbet and a slush, but with way more attitude.

At So Icy, we’re bringing this East Coast classic to the heart of Dallas, and people can’t get enough. Our water ice is dairy-free, nut-free, and bursting with bold flavor — from classic Cherry Bomb to Mango Tajín (a Dallas favorite with a spicy twist). It’s the ultimate cool-down for Texas heat and the kind of dessert you didn’t know you needed until the first bite.

So, if someone asks you “What is Philly water ice?”, just say:

👉 It’s smooth.
👉 It’s fruity.
👉 It’s refreshing.
👉 It’s So Icy.

Come try it for yourself at one of our Dallas locations and see why Philly’s coolest dessert is taking over the South — one scoop at a time.

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